Paybyrd

Objective

Paybyrd, Europe’s leading personalized payment provider, reached out to upgrade its brand identity and website. The goal was to differentiate from competitors and develop a future-proof website that accurately reflects Paybyrd’s refreshed brand, stands out, and clearly communicates its product suite. The aim was to create a brand that accurately reflects Paybyrd’s innovative nature and a website that offers a seamless customer experience.

Strategy

The project began by conducting interviews with Paybyrd to understand their brand, goals, and target audience. The insights were used to rework Paybyrd’s brand purpose, vision, mission, values, and value proposition. The new brand personality reflects their straightforward, friendly, and knowledgeable character. The team then defined the target audiences and created web personas. The website’s UX was designed to be user-friendly and the content easily digestible for less tech-savvy audiences too. The site had to be customer-centric, differentiating Paybyrd from competitors.

Creative

The team designed a sleek, modern website that reflected Paybyrd’s brand personality. The website features clear, easy-to-understand content aimed to answer as many customer questions as possible and deliver a smooth onboarding experience. The value of Paybyrd’s payment platform is put into context with customer success stories. The design team used people-focused photography across the site to reflect Paybyrd’s customer-centric approach. The playful shapes reinforce Paybyrd’s soaring eagle logo and modern identity. The color gradients were rolled out on the site’s design and integrated into the content to keep visitors engaged and interested. The design rhythm plays with black, white, and purple backgrounds, emphasizing the concept of freedom and the eagle shape in the logo.

Outcome
& Impact