CREATIVE DIRECTOR. SHAPED BY AGENCIES, BUILT FOR BRANDS.
I build brands, lead creative teams, and turn business ambition into ideas people remember.
From global agencies to in-house leadership, I've worked across advertising, design and brand transformation.
Today, I lead creative at scale, from strategy through execution.
Three disciplines.
One point of view.
Nearly 20 years. Three disciplines. Two sides of the industry, across agencies, brands and markets.
I started in advertising, working at Ogilvy, TBWA, M&C Saatchi and McCann, where I learned to build ideas that compete for attention. I later moved in-house, leading creative across G-Star RAW, Catawiki and Exness. That combination shaped how I work today: strategic enough to define the problem, creative enough to find the idea, and experienced enough to lead it through execution. I've led teams of 15+, built brand systems for international markets, and directed work across identity, campaigns, digital, film and experiences.
Educated at Istituto Europeo di Design, Milan.
Lived and worked across Italy, the Netherlands and Cyprus.
Selected clients
Adidas, American Express, Coca-Cola, S.Pellegrino, Allianz, IBM, Heineken, Durex, Sky, G-Star RAW.
Currently leading creative at Exness, shaping brand, campaigns and creative direction for a global business operating across 150+ markets.