CREATIVE DIRECTOR. SHAPED BY AGENCIES, BUILT FOR BRANDS.
I've lived three lives in two different universes. Advertising. Design. Brand.
From agency floors to in-house teams.
Now I lead the creative function that holds a brand together.
Three disciplines.
One point of view.
Nearly 20 years. Three disciplines. Two sides of the industry.
I came up through advertising at Ogilvy, TBWA, M&C Saatchi, and McCann. Then crossed into in-house brand teams at G-Star RAW, Catawiki, and Exness. I've led creative teams of 15+, built brand systems for international markets, and directed everything from identity design to TVCs to multi-channel campaigns.
Educated at Istituto Europeo di Design, Milan.
Lived and worked across Italy, the Netherlands and Cyprus.
Selected clients
Adidas, American Express, Coca-Cola, S.Pellegrino, Allianz, IBM, Heineken, Durex, Sky, G-Star RAW.
Currently leading creative at Exness, one of the world's largest retail trading platforms.