CREATIVE

DIRECTOR

— TURNING

BRAND EQUITY

INTO RESULTS.

After 15 years across agency floors and in-house brand teams — Ogilvy, TBWA, G-Star RAW, Catawiki, Exness — I've learned that the gap between a brand that looks good and one that actually drives business is almost always a leadership problem. My job is to close that gap.

After 15 years across agency floors and in-house brand teams — Ogilvy, TBWA, G-Star RAW, Catawiki, Exness — I’ve learned that the gap between a brand that looks good and one that actually drives business is almost always a leadership problem. My job is to close that gap.

— selected projects — selected projects

My career has been built deliberately across both sides of the table. Agency years at Ogilvy, TBWA, and M&C Saatchi taught me how great creative gets made under pressure. Moving in-house at G-Star RAW, Catawiki, and Exness taught me what it takes to make it last.

The result is a way of working that connects brand strategy to execution without losing either to the other.

Adidas, American Express, Coca-Cola, S.Pellegrino, Allianz, IBM, Heineken, Durex, Sky, and G-Star RAW. Currently leading creative at Exness, one of the world’s largest retail trading platforms.