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CREATIVE DIRECTOR. SHAPED BY AGENCIES, BUILT FOR BRANDS.

Creative Director · Brand Strategy & Global Brand Building · 20 years · Agency + In-house · International experience

I connect strategy, creative direction and execution to build brands with a clear point of view. From global agencies to in-house brand building, I bring ideas, people and systems together to make ambitious work happen.


Nearly 20 years across advertising, design and brand building. I've worked with global agencies and international businesses, moving between creative development, brand strategy and team leadership. From finding the big idea to building the systems behind it, my focus has always been the same: making creative work matter.

Educated at Istituto Europeo di Design, Milan.
Lived and worked across Italy, the Netherlands and Cyprus.

International Experience

Limassol · Amsterdam · Milan

15+ person team

Creative department leadership

80+ markets

Scalable brand-system work, Catawiki

Paybyrd — Strategy, Branding, Website
Paybyrd ( 2023 )
Strategy, Branding, Website
Building a distinctive fintech brand from strategy through identity, digital experience and launch.
Firstleaf — Strategy, Branding, TVC
Firstleaf ( 2022 )
Strategy, Branding, TVC
Repositioning a fast-growing subscription brand through strategy, identity, packaging and campaign.
More Works (4)
Selected Clients

Adidas, American Express, Coca-Cola, S.Pellegrino, Allianz, IBM, Heineken, Durex, Sky, G-Star RAW.