L’Erbolario

Advertising, TVC campaign

Objective

Highlight L’Erbolario’s commitment to using natural ingredients in its products and to position the brand as a leader in the natural beauty industry.

Strategy

The strategy of the TV commercial is to showcase the brand’s connection with nature and its use of natural ingredients in a dreamlike and fairy-tale way. The TVC uses a visual metaphor to convey the idea that L’Erbolario’s products are created in a laboratory that is an integral part of nature itself.

Creative

The TVC begins with a shot of a dense forest, and as the camera moves deeper into the woods, we see the women researchers of L’Erbolario at work. They are shown working on plants, extracting natural ingredients, and mixing them in the laboratory. The laboratory is shown as a part of nature itself, surrounded by lush greenery, flowers, and vines. The TVC uses a dreamlike and fairy-tale way to highlight the beauty of nature and the magic of L’Erbolario’s natural ingredients.

Outcome
& Impact

The TVC was successful in conveying L’Erbolario’s commitment to using natural ingredients in its products. The visual metaphor used in the commercial was effective in positioning the brand as a leader in the natural beauty industry. The dreamlike and fairy-tale way in which the TVC was created was also successful in capturing the attention of the audience and making them feel a connection with nature. Overall, the TVC had a positive impact on the brand’s image and helped to increase brand awareness and sales.

ART DIRECTOR: Davide Mancini
COPYWRITER: Sara Repossini
CCD: Valeria Cornelio
PRODUCTION COMPANY: BlowUp
DIRECTOR: Roberto ‘SaKu’ Cinardi
DOP: Luca Esposito
ECD: Giuseppe Mastromatteo

AGENCY: Ogilvy & Mather Advertising – Milano